PARTNER PRINCIPLE

Changing how the world serves midlife women takes a community. RealWell partners with foundations, agencies, and values-aligned brands helping women age better through science, education, and healthy living. When a partner’s work strengthens ours and serves our readers, we pursue it. That’s the standard.

building connections
that count.

Every partnership begins with a simple test: does this work advance our mission and serve our Squad? The answer determines everything.

connect with realwell

who we partner with

We partner with foundations, research groups, and brands committed to helping women age well.

our shared accountability

We publish our standards so you can hold us to them. Every year, we release the full partner list, including tiers and any corrections.

the framework behind the relationships.

Every RealWell partnership is placed within a four-tier framework that names the relationship, the terms, and the disclosure standard. It’s how we protect editorial independence at every level.

FOUNDATIONAL PARTNERS

Our foundational partners believe credible health information shouldn’t be a luxury. Their long-term support funds the platform itself so RealWell can stay free and accessible to every woman. We name every foundational partner, and their support doesn’t shape what we cover. We keep this circle small on purpose.

CONTENT partners

Our content partners help us go deeper on specific topics. When we’re covering brain health, menopause, or bone density, we might partner with a foundation or research institution doing meaningful work in that space. Their name shows up wherever their contribution touches. Editorial control stays with RealWell.

advertising partners

Our advertising partners pay for the ads you see and hear on RealWell: the “presented by” sponsors, commercial breaks in our docuseries, and host-read spots on our episodes. Every ad is clearly identified as advertising. Advertisers don’t shape what we cover or how we cover it. 

in-kind partners

In-kind partners give us something we need — a venue, a product to test, a service — in exchange for a mention. The important note: a mention is not an endorsement. If we test a product or device that was sent to us, we’ll say “provided by [brand].”

For how we source the experts featured in our tracks, see our Journalistic Integrity page.

what we turn down.

  • Editorial control trades. No partner may negotiate positive coverage, review approval, or content adjustments as part of the deal. Pre-publication review for accuracy is fine. Pre-publication approval rights are not.
  • Products without evidence. Anything making health claims that aren’t backed by published clinical or peer-reviewed research.
  • Multi-level marketing structures. Pyramid-based businesses.
  • Celebrity-only endorsements. Products relying on celebrity credibility without independent clinical backing.
  • Cosmetic-only weight loss brands. Diet products and weight-loss drugs marketed for cosmetic reasons, and any brand built on the idea that thinner equals healthier.
  • Anti-aging shame marketing. Ads or brands that tell you your aging body is a problem to reverse.

  • Supplement brands with proprietary blends. Formulations that hide ingredients or make unfounded therapeutic claims.
  • Brands conflicting with women’s health autonomy. Anyone whose messaging contradicts evidence-based care, healthcare equity, or a woman’s right to make her own health decisions.
  • Alcohol, tobacco, or nicotine products. Including vaping, THC beverages, and hemp-derived alcohol substitutes.
  • Political or partisan advertising. RealWell isn’t a platform for campaigns or issue-based advocacy.
  • Predatory financial products. Payday loans, high-risk investments, or products targeting vulnerable audiences.